Who we are, and what we believe in

Our Mission

"To create delicious plant-based cheese, giving people an alternative to dairy without compromise, for the benefit of our planet and all animals on it."

Who We Are

Honestly Tasty, a plant based food start-up in Haringey, was founded by Mike when his veganism came up against his love for cheese. After months of experimenting, Mike landed on a winner, Veganzola (also known affectionately, as 'Blue') so closed the door on corporate banking and founded Honestly Tasty.

Whilst now operating from a large production facility, the business started in Granny Joyce's kitchen - and has stayed a family affair, with Mike's sister Beth joining to run the show.

Fast forward a couple of years and we now offer a range of authentic cheese alternatives, available online and via wonderful stockists around the UK.

What We Believe In

We're proud to say that we source ingredients ethically, and that our supply chain is transparent. Everything is 100% vegan - meaning we - and you - can enjoy food we love whilst standing up for what we believe in: preventing the exploitation of animals and doing our bit for the planet by reducing our carbon footprint.

Giving back is a key ethos to Honestly Tasty. We currently donate 2% of all revenue to charity, including a contribution to The Dean Farm Trust, a community-run animal sanctuary in Wales and Cafe Van Gogh - a not for profit social enterprise in South London.