Honestly Tasty launches in Ocado

Four years ago, when Mike started making vegan cheese in his Granny Joyce’s kitchen, he had his heart set on making honestly tasty plant-based options more accessible, and ultimately, way more tasty… as part of that journey, we’re incredibly excited to announce our launch into Ocado Retail (the world’s largest dedicated online supermarket!) this week.

honestly tasty vegan cheese launches in ocado

In Mike’s words, “our mission, from day one, has been to make game-changing plant-based cheese as widely available as possible… so we’re over the moon to announce this launch! Special thanks go to Freya and Grace from Ocado, for their work in getting us onto their (virtual) shelves, because knowing that our cheese is now easier than ever to get hold of is such a big win!”

Speaking on the launch, Freya O’Mara, Senior Buyer, Cheese at Ocado Retail, said:“We’re super excited to be launching Honestly Tasty on Ocado.com - it feels like a true step change in bringing quality, dairy free alternatives to cheese lovers and we’re pleased to be at the forefront of this innovative launch!”

honestly tasty vegan cheese launches in ocado

Ocado joins existing stockists including Holland & Barrett, Planet Organic, Selfridges and a plethora of incredible indie stores, as we continue to challenge perceptions and drive a change in behaviour. It’s another exciting step on our journey to make our vegan cheese as widely available as possible and is the first of many exciting announcements planned for Honestly Tasty this year!


About Ocado Retail

Ocado.com (operated by Ocado Retail) is the world’s largest dedicated online supermarket, and is a joint venture between Marks & Spencer Group and Ocado Group.

Delivering to over 80% of the UK, more than 940,000 active customers benefit from an unbeatable range of around 50,000 products (including big-name brands, more than 5,000 items from the M&S food and drink range and Ocado's Own-Range), unbeatable service with next-to-no substitutions, and the most sustainable grocery proposition of any British grocer. 

Every order is carefully packed in one of seven distribution centres using world-leading software and technology. Shopping is then delivered directly to customers using a network of regional spokes and fleet of delivery vans. Ocado developed the first grocery shopping app in 2010 and continues to innovate, offering customers the best possible experience.

Ocado Retail is also responsible for Zoom by Ocado, its rapid grocery delivery service.

Back to blog